What Is Chatbot Marketing? Benefits, Examples & Tips

Use custom greeting messages that speak to the visitor of each landing page and specific pages. And web chat on an eCommerce site can hand the chat over to a live agent, increasing conversions 13% or more with a virtual concierge service. If they indeed show significant interest, you can direct them immediately down the funnel to your sales team. And if you’re interested in building your own bot, watch the video below to see how Sprout can help.

But, the ultimate mission of a bot is to provide a service people actually want to use. As long as you think of your bot as just another communication channel, your focus will be misguided. The best bots harness the micro-decisions consumers experience on a daily basis and see them as an opportunity to help.

Smartsupp features for chatbot marketing

A chatbot can enhance and engage customer interactions with less human intervention. It removes the barriers to customer support that can occur when demand outpaces resources. Instead of waiting on hold, customers can get answers to their questions in real time. Less service friction can improve the brand experience for customers. Chatbot marketing is the practice of using automated conversations and AI-generated responses to chat with website visitors at scale.

Imagine a customer who doesn’t necessarily need a live chat representative—but wants a quick response that a chatbot can provide. They can send their query via WhatsApp, which would automatically transfer to the chatbot. The chatbot would process the request, then deliver applicable information promptly.

Should you create a Messenger chatbot?

Let’s look at what to avoid, so you don’t fall into any traps with your marketing automation chatbot. Alongside your email newsletter, send short updates to your website visitors to keep them updated. You can include anything that will be relevant to your clients—new releases, products on sale, and upcoming offers. As one of the first bots available on Messenger, Flowers enables customers to order flowers or speak with support. As always, the engagement doesn’t have to stop when the action is complete. Consider different ways you can keep the interaction going but limit your focus to a couple of key areas.

For instance, businesses can use chat marketing to grow an email marketing list, and then stay connected to customers in multiple communication channels with multiple touch points. Chatbots are common in the healthcare space and many brands use them to what is chatbot marketing help patients and provide telemedicine services. Babylon Health uses AI-powered bot technology with Symptom Checker, which is available via the app and their website. KLM Royal Dutch Airlines is an excellent example of using chatbots in hospitality.

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So, it’s good to keep track of performance to make the changes in a timely manner. Sarah decides to add a few accessories to her cart and makes a purchase. This demonstrates how chatbots can be an integral part of a marketing strategy, enhancing the customer experience and driving sales. Being able to start a conversation with a chatbot at any time is appealing to many businesses that want to maximize engagement with website visitors. By always having someone to answer queries or book meetings with prospects, chatbots can make it easy to scale lead generation with a small team.

That means the rules and responses will need to be manually updated as you gather data on the way users are engaging with your chatbot. Roma by Rochi is a clothing ecommerce that uses chatbots to upsell products through its Facebook page. This business gives customers a variety of options to choose from on their Messenger bot. Their chatbot for marketing will answer customers’ questions, show the product catalog or notify the lead when items go on sale. These were some of the main benefits of implementing a chatbot marketing strategy. Drift is a conversation-driven marketing and sales platform that connects businesses with the best leads in real-time.

Chatbots for marketing can help you segment traffic and advertise your products to the right audience. This is important as research shows that around 77% of a company’s return on investment (ROI) comes from segmented and targeted communication. A potential customer named Sarah visits the Acme Widgets website looking for information about a specific widget she’s interested in purchasing. As Sarah lands on the website, a chatbot named „WidgetGuide“ pops up in the corner of the screen with a welcome message offering assistance. Imagine you work for an e-commerce company called „Acme Widgets,“ which sells a variety of widgets and accessories.

The most advanced bots are powered by artificial intelligence, helping it to understand complex requests, personalize responses, and improve interactions over time. This technology is still in its infancy, so most bots follow a set of rules programmed by a human via a bot-building platform. It’s as simple as ordering a list of if-then statements and writing canned responses, often without needing to know a line of code. London-based fashion company River Island uses chatbots to help streamline their customer service. You might think chatbots are only for customer support, but using them to answer your customers’ questions is just one way to leverage chatbots. With the right setup, a chatbot can power your marketing as well so you never miss a lead.

Users can click on or type in what kind of information they need from you and the chatbot will provide the corresponding solution. But most of those customers tend to ask the same questions, and they usually have the same answers most of the time. With that coming from a company focused on conversational marketing for retail and eCommerce, it says a lot about the power of chat. According to a study by Headliner Labs, customers are 3.5 times more likely to open a Facebook message than a marketing email. According to a survey conducted by Oracle, around 80% of businesses would want to employ a chatbot of some form by 2020.